ONLINE MARKETING SERVICES OFFICER Job Description
From its early origins as a local coach tour operator, Fraser Eagle has grown and diversified to become a multi-million pound group of companies. Today, we deliver a full spectrum of transport & passenger management solutions and retail travel services nationwide.
We are currently seeking an individual to join the Marketing Department to offer support to the Director of Marketing Services in the implementation of e-commerce and online marketing strategy for all Group companies.
Until now the majority of marketing focus for Fraser Eagle has been offline marketing and now we are looking at all online and e-commerce opportunities to work in conjunction with offline activities.
Job Purpose
This post offers an exciting opportunity to assist with the implementation of a new corporate e-commerce website and manage online (and occasionally offline) marketing campaigns including email marketing activity, online PR, search engine optimisation using keyword targeting techniques, preparation of pay per click campaigns and social networking initiatives.
You will be required to continually update, implement and manage all online activities, analyse performance on search engine marketing to improve ROI, use tools for keyword development and campaign analysis and web analytics software to understand visitor behaviour and report on statistics. Candidate Requirements It will be essential to have strong copywriting skills, online marketing experience and IT skills, understanding of e-commerce, web development and how search engines work, good statistical analytical skills and attention to detail, good team player but able to work on own initiative and a keen interest in the online space. TO APPLY To apply for this role please send a CV and covering letter to Michelle Hurst, Director of Marketing Services, Fraser Eagle, Pendle Court, 4 Mead Way, Shuttleworth Mead Business Park, Padiham, Lancashire, BB12 7NG or email michelle.hurst@frasereagle.com |